In a recent audience with Eric Schmidt, CEO of Google, Schmidt was reported to say that he was becoming frustrated with the prevalent questions he gets pertaining to the ranking algorithm that is being applied by Google. Reportedly, the CEO was asked why Google does not show its list of 200 components in ranking.
To his recurring question, Schmidt uncovered that the reason why Google does not share its algorithm is that there is no tangible factor in making their rankings. Due to the rapid development of technology, Google has to make many changes to its algorithm. As a result, Google would rather not publish the process to the whole world because they do not want to handle the scrutiny of the SEO community with every move they make.
The company is also worried that if they share their extremely valuable algorithm, some SEO groups and online marketing communities might abuse it instead. It is a fact that there are a lot of individuals who may use the algorithm for personal means instead of the good of the online community. Once the algorithm is released, some people who are up to no good may use and misuse the system.
As of the moment, those who are involved in SEO can do their best in interpreting the alterations that Google makes with every update. The changes that the company makes are usually not that drastic, which allows those who are involved in search engine optimization to hone their skills based on research. For those who are raw to SEO, it is best to learn the basic principles first before attempting to take on Google's algorithm.
As it is, SEO will remain tough not only for new users but also for knowledgeable SEOs and SEO companies. It is then a sign of a good search engine optimization company to be able to adapt to the frequently changing Google algorithm and at the same time present results that are integral in the world of search engine optimization.
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